Focus on your writing.
Although pretty looking pictures and videos are great when it comes to attracting attention and the much needed clicks in order to drive traffic to your site or to your blog as a wedding photographer, they will only actually stay there if the content is something that they can take something away from. The moment that people get to see your posts as click bait and not anything of value, they might either pass you off as a fly by night wedding photographer or worse, a scammer. This is not the kind of direction you would want to take for your career as a wedding photographer. This is how important writing is when you are trying to come up with a blog. You may not be a practicing professional London wedding photographer just yet because you don’t have all of the right equipment or you don’t have enough funds to kick start your career just yet but that does not mean that you can’t establish a blog beforehand. A blog is something that will cost you next to nothing but the benefits that you will be able to reap out of a well cultivated blog are tremendous. It takes time to grow a blog as well so you might as well start early while you still can.
Keep your title short and relevant.
What you want to come up with is a title that will commonly be searched for by regular users who may be looking for info or content relevant to what you are currently posting. Keep it short and direct to the point. Keep in mind of the fact that when you are hitting up searches online, you are not really typing up complete sentences or extremely long phrases. Concise and relevant keywords are the way to go and that is what you should be aiming for as well in the blog title that you are writing up. The long and winding descriptions should be saved for the actual body content of the blog. The title should be succinct and straight to the point as much as possible. Take a look at how the rest of the other wedding photographers out there have been posting up their blogs and writing up their titles and take it from there.
Set up an interesting image layout.
The image layout should be something that people visiting your blog would be excited about. Again, you have tons and tons of examples to review both from blogs and even magazines. Study the way that they lay out the images and try to mimic that while you are at it. Not all of the pictures should be posted in full sizes. This will make the layout look too boring and all the same. You should change things up a bit every now and then. Save the full sized images for the really important moments during the wedding and the rest should be in smaller sizes or in thumbnails.
Tag your images accordingly.
Tagging will allow Google to index your images, making it easier for people to find when they are looking similar searches up.